Top 5 Beauty Retail Apps in Mexico on Android in Q3 2024

During the third quarter of 2024, the beauty retail sector on the Android platform in Mexico saw varied performance trends among the top five applications. Data sourced from Sensor Tower provides valuable insights into weekly downloads and active users for these apps.

Natura Latam showed a significant increase in weekly downloads, peaking at approximately 17.3K in late September. Active users also grew steadily from 36.2K at the start of July to 57.2K by the end of September, indicating a robust user engagement throughout the quarter.

SEPHORA experienced fluctuations in weekly downloads, with a notable high of 12.3K in mid-August. The app's active user base showed resilience, starting at 29.8K and reaching 34.6K by the end of September, demonstrating consistent user retention over the months.

Bath & Body Works México also saw an upward trend in downloads, where the numbers increased from 1.9K in early July to a high of 8.1K in mid-September. Although active user data was not available, the download trends suggest growing interest in the app.

Avon experienced steady growth in downloads, with numbers rising from 2.8K in early July to 5.4K in mid-September. Weekly active users increased from 28.8K to 35.7K over the same period, reflecting a positive trend in user engagement.

Lastly, Oriflame demonstrated moderate growth, with downloads reaching 4.2K in the last week of September. Active users started at 22.7K in early July and, despite some fluctuations, remained at a robust 26.0K by the end of the quarter.

These insights reflect dynamic user engagement and interest in beauty retail apps in Mexico, underscoring the competitive landscape in the sector. For more detailed analytics and insights, visit Sensor Tower.